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Make the “design object” disappear

- 19 September 2024

🔗 What do these products have in common?
If you were thinking about the adjective “design” I will explain why it should be avoided.

✨These objects have a history, a durability that elevates them to the rank of timeless creations, shaped by the design methodology. Each of them embodies the essence of what design can accomplish when guided by a long-term vision.

🌱 Exploring the future of designers in a world in search of sustainable solutions is becoming an imperative necessity. In this era where waste reduction is crucial, the design methodology is becoming an essential tool for creating products/services that transcend ephemeral trends.

🔄⌛️Today, the design industry is facing a major challenge in my eyes: creating products that defy time, that go beyond the ephemeral life cycles dictated by fashion or technology. This requires a significant investment in research and development, with a focus on ergonomics, usability and aesthetics. Timeless designs emerge from the harmony of these three pillars, creating works that gracefully transcend eras.

💡With my collaborators, I always emphasize the importance of investing wisely in the design phase. Ensuring that a product is not only ergonomic, functional and aesthetically pleasing is the key to creating something that stands the test of time, ensuring long-term desirability.

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📸 Image cafetiere by Freepik: http://tinyurl.com/freepik-moka
📸 Image Fiat 500 de Freepik : http://tinyurl.com/fiat500-pic
📸 Image MacBook de Freepik : http://tinyurl.com/MacBook-pic
📸 Image Eames Plastic Side Chair de Vitra : http://tinyurl.com/vitra-eams